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Thursday, May 13, 2004

Wired Cola Reports Second Quarter Results

Earnings per Share Infinituples

BURNABY, B.C. — May 13, 2004 — Wired Cola®, Inc. (VSE: WIRED) today announced financial results for its fiscal 2004 second quarter ended March 15, 2004. For the quarter, the Company posted a net profit of $1.00. These results compare to a net profit of $0.00 in the year-ago quarter. Revenue for the quarter was $12.99, up ∞ percent from the year-ago quarter, and up ∞ percent sequentially.

Wired Cola shipped exactly one large CyberMug™ during the quarter, representing an ∞ percent increase in merchandising units, a NaN percent change in software and beverage units, and a NaN percent change in consulting revenue over the year-ago quarter.

"Wired Cola had a great quarter with ∞ percent revenue growth and ∞ percent earnings growth year-over-year," said Erick Wong, Wired Cola's Senior Vice President of Merchandising. "We experienced tremendous growth in this quarter, particularly in the direct sales sector with the success of the Wired Cola iMerchandise Store®. We think it'll be a Trojan horse for people," Wong said, suggesting that Coca Cola users who use the Wired Cola iMerchandise Store may be drawn towards Wired Cola beverages, and later to Wired Cola software and consulting services. "Wired Cola believes one-to-one deployments — referring to the recent sale of one large CyberMug to one person in the state of Wisconsin — are the future of merchandising sales," Wong predicted, noting that Wired Cola is pursuing further one-to-one initiatives with other states and provinces.

"We are very pleased with our first quarter of record infinite growth," said Erick Wong, Wired Cola's Interim Chief Financial Officer. "Our operating margin has neither increased nor decreased from NaN to 7.7 percent. Looking ahead, if we can sustain these margins and even a small percentage of our revenue growth rate, we expect our fiscal third quarter to come in at $∞ of profit on $∞ revenue. This would enable us to make a number of broad strategic and synergistic acquisitions that would greatly enhance shareholder value. Without giving away too much information, let's just say we are in preliminary negotiations with a certain blue-green planet in our Solar System."

This press release contains forward-looking statements about the Company's estimated revenue and earnings for the third quarter of fiscal 2004. These statements involve risks, uncertainties, and senseless wild extrapolations, and actual results may differ.

Wired Cola, Inc. ignited the soft drink industry in the early '90s with the world's first CyberMorphic® beverage, and reinvented the computer game with Møgelfoci™ and Møgelfoci II™. Wired Cola also leads the IT industry with the world's only comprehensive Y10K™ consulting package. Wired Cola is now recommitted to its original mission — total world domination.

© 2004 Wired Cola, Inc. All rights reserved. Wired Cola, the Wired Cola logo, the Wired Cola iMerchandise Store, and CyberMorphic are registered trademarks of Wired Cola, Inc. Y10K, CyberMug, Møgelfoci and Møgelfoci II are trademarks of Wired Cola, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are disrespectfully ignored.

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